I build websites that take the manual work off your team.
The site is the part people see. What it's worth is underneath: the form fills itself in, two people get told, the sender gets a confirmation, and the record files itself. Nobody retypes anything, and nothing waits for Monday.
City of Farwell, Texas — site, three routed workflows, every document remediated, and the communications run month to monthLive since 2026
every month, to the people doing it by hand
told every time, so a day off never stalls the work
Submit at 11pm, get a confirmation at 11pm
CompTIA Security+ certified
WCAG 2.1 AA on every build
First place for design and typography, NM Press Association
Four places the work piles up.
Different organizations, same four bottlenecks. They have nothing to do with your industry and everything to do with not having a system.
Your forms are still made of paper
Somebody fills one in by hand. Somebody else types it into a computer. The same information entered twice, and the only original is in a drawer.
Everything comes in through your staff
Phone, front desk, email, a note somebody left. Nothing is tracked, nothing is routed, and your people are the routing.
The phone rings for things a page could answer
What are your hours. Where are you located. Do you take walk-ins. Every one of those is a minute of someone's day, repeated all week, for information that should already be on the screen.
You're announcing on a channel you don't own
If the only way to reach people is a social account, you reach the people who follow it, on a platform that decides who sees what.
If your team works around it, it doesn't work.
Your staff decide every day whether to use the system or go around it, and they decide on speed. If the software takes longer than the sticky note, they use the sticky note — and you have paid for something nobody touches. Building the version people actually pick up is the whole job.
A website is a thing. Communications is a job.
Anyone can hand you a site and an invoice. The harder question is who posts the notice at nine on a Friday, who changes the form when the way you work changes, who keeps the documents readable, and who answers the person who submitted something at eleven at night. At most of the organizations I work with, nobody has that job. That is the job I take.
The build
One fixed price, agreed before I start
Your site, your forms, and the routing behind them. Scoped from a conversation about what your team does by hand — not from a template.
- Forms embedded in your site, routed to the people who handle them
- Automatic confirmation to whoever submitted it
- A notice and alert channel you own outright
- Sensitive submissions encrypted in transit and on arrival
- WCAG 2.1 AA on the site and on every PDF you put on it
What changes on day one: the retyping stops, and everything that comes in has somewhere to go. This part finishes. The next part is why it keeps working.
The communications
Flat monthly fee, hours written into the agreement
This is the part a web shop hands back to you. Someone has to write the post, put the notice out, keep the calendar current, fix the workflow when the office changes, and stay on top of accessibility as new content goes up. It is a standing job, and it is the one I keep. Not a support queue — the person who built it stays on it, so nothing waits for a ticket and nobody explains the setup twice.
- Whatever your organization runs on, posted on time — event notices, agendas, blog posts, announcements
- Email and SMS alerts written and sent when something happens
- The site itself updated, and its plugins updated and patched
- Accessibility held at standard as new content goes up
- Workflows changed as the way you work changes
- One planning meeting, with me, not a portal
What it's worth: hours back to your team every month, and a phone that rings less. No long contract — thirty days’ notice ends it. I would rather earn the next month than lock you into twelve.
Creative direction
Monthly, on top of the communications retainer
Some organizations don’t need a website changed — they need someone deciding how everything looks and sounds. The mailer, the invoice, the deck for the council meeting, the webinar, the video that comes out of it. This is the part of the work I like most, and the part I hold to the tightest standard.
Why this one is limited: it is hands-on and it does not scale the way the build and the retainer do. I take a small number of these at a time, because the alternative is handing the work to someone who doesn’t hold it to the same standard.
Social, print, identity and advertising. A few of them — the rest are on the services page.
What “routed” actually means
A submission does not go to one inbox. It goes where it belongs, based on what it is — and two people always get it, by email or text, so a day off never leaves something sitting. Yours gets built from what your team actually does; this is the shape of one.
A city that now answers residents after hours.
Built and launched in 2026. Website, three routed workflows, every city document remediated, and a retained role running the site, the notices and the social accounts month to month.
- Seven static pages. Nothing a resident could actually do.
- During a water emergency, residents were told to follow the police department's Facebook page — a channel the city did not control.
- Every city PDF was a scan: unreadable to a screen reader, invisible to search.
- City Hall is open thirty hours a week. Everything else waited.
- Residents report a problem at eleven at night and get a confirmation back immediately, with public works reviewing new reports inside one business day.
- Every report reaches two staff members at once, so coverage never depends on one person.
- Outages and boil-water notices go out from a list the city owns.
- Agendas post three business days ahead, on the website as well as the board. Every document is machine-readable.
The site, the three workflows, the agendas, the public notices and the city's social media are all maintained under an ongoing monthly retainer.
Hundreds of sites live. One standard.
A workflow nobody wants to look at still doesn't get used. Government, cybersecurity, funeral care, hospitality — a few from the shelf.
What it's like to work with me.
From the people who managed me, the people who worked beside me, and the people who hired me.
She regularly took the lead on projects, working independently and reliably to bring ideas to life with clarity and style — someone you can count on to bring both creative energy and a steady, solutions-focused mindset.
Ben Frobig · Product General Manager, Tukios
Ben managed me for nearly three years at Batesville, building web products for funeral homes.
Innovative ideas with a practical purpose. I’m not an articulate person, yet they understand what I’m asking for and deliver beyond my expectations.
Cassie worked wonders on our website! The designs are stunning and totally captured our vibe. I could hardly believe the transformation.
So professional and very upfront with everything. Will show and teach you more about online business and make the experience of doing business with them effortless. Highly recommend.
Definitely recommend Cassie. I needed help with my logo and she came through in a matter of minutes. She was very nice, professional and knowledgeable. I am new to all this and she was very patient and easy to work with.
Cassie is creative, insightful and approachable — she thinks outside the box and has been a great design coach for me. We collaborated on several web design projects and it was refreshing to brainstorm new design elements for customers together. No matter how busy her schedule was, she always found time to answer my many questions and listen to suggestions. I strongly recommend her.
Cassie is a talented and reliable designer who brings creativity, focus, and a strong customer-first mindset to every project. She’s timely, motivated, and consistently delivers high-quality work with a great eye for detail.
Reach me
Tell me what your team does by hand. I'll tell you what I'd build and what it would cost, before you commit to anything.